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圓喜藝術中心-電子報

蘇繡價格的兩極分化

• 發表於 2012年12月號

 
<精品繡畫-《蒙娜麗莎》,朱軍成繡製,圓喜藝術中心珍藏>

著市場營銷方式多元化的不斷加深,蘇繡的生產和經營受到了來自朝鮮繡(北韓刺繡)電腦繡寶應繡(江蘇省揚州寶應,色彩豐富立體感強,但繡線不劈絲,均為兩絨繡,即一根線直接繡。因此遠觀或看照片,感覺立體效果尚可,近看卻頗粗)、越南繡等低端繡品的強力衝擊,許多商人在利潤的驅使下改變了傳統的生產經營的模式,他們大量地採購這些低廉的外來繡品,以次充好。憑靠淘寶等低端市場終端推銷,價格越來越低,質量越來越差。

而一些有實力的繡莊為了生存,開始精品化,堅持傳統的蘇繡工藝、放棄了原先的市場去開發極品蘇繡,爭搶高端市場。這類的蘇繡產品其繡工本來就不差,原因是一直缺少包裝,不是某某名人繡。這些產品的生產者本身有的是技術力量,只是由於資金、人脈等眾多因素,產品價格始終上不去,然而成本又下不來。

現在蘇繡市場分以下三塊

一、名人市場,就是頻頻參加展會,得獎,可以評選為工藝師的作品,她們用名人效應推銷自己的產品,價格昂貴,當然繡品也全部是精品

二、高端精品市場,靠技術能力,生產資金去繡製高端作品,靠產品打市場,不怕不識貨,就怕貨比貨。繡品工藝一點不遜色於名人作品,性價比遠遠高於名人刺繡。

三、低端批發繡品,來源100%來於外地,有朝鮮繡、寶應繡、機器繡、越南繡、大量批發,薄利多銷。

 
<依左到右:朝鮮繡、越南繡。構圖及用線皆粗糙>  


<依上到下:寶應繡、蘇繡。品質相差甚遠> 



 蘇繡作品已從普通的手工藝品轉型為藝術品,在國內外的多場拍賣會上屢創佳績,頂級蘇州珍品的年均升幅一直穩定的保持在37%至42 %之間

  • 《貓》,是在薄如蟬翼的絲綢上選用20多種顏色的絲線,運用套針襯光繡成,這樣的作品七八年前市場價是二三千元,現在已達到萬元以上。
  • 元代《十八尊者》刺繡冊頁以1980萬元成交。
  • 蘇繡版《蒙娜麗莎》在北京拍賣會上以1000萬元的天價成交。

 
<元代《十八尊者》刺繡冊頁>

 

資料來源濱海新區網/蘇州日報/博寶寶珍商城

 

 

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